That Special Occasion @ KL Wedding Weekend

That Special Occasion will be partici-pating in the inau-gural KL Wedding Weekend this coming 1 & 2 September. Part of the schedule of events include four 'big sale' sessions, which means couples who visit will have a chance to sign up for our services at a really good rate twice a day.

Some of my industry colleagues have posed the question regarding the 50% discount we are offering for a made-to-measure wedding gown, a fairly big mark down to say the least. So, here's the rationale behind the offer. First and foremost, the discounted portion of the cost will be expensed under our advertising and promotions budget. The aim really is to educate the market. Honestly, not every bride can afford or is willing to allocate a portion of her wedding budget to a custom-made gown. By making such a good offer, we hope to encourage brides-to-be to experience having their wedding gown made-to-order. For the majority, the experience will be a positive one and such positive experiences will lead to testimonials as well as word-of-mouth recommendations in future. It is therefore a marketing effort with returns only to be reaped in the future, not immediately. Sometimes, it is necessary to plan ahead rather than focus on immediate gains only.

So here's an open invitation to all brides-to-be. Please do come by That Special Occasion's booth in the Junior Ballroom of Prince Hotel & Residence Kuala Lumpur this coming weekend. We'll have more than ten designs for you to choose from. See you soon!

One of the designs available at the KL Wedding Weekend.