It's always wonderful when associates you work with are recognised for their talent, ideas and work ethic. When this happens, they feel a sense of achievement, a fitting reward for all the hard work put in. There is a sense of pride in being able to go toe-to-toe with their competitors, in an industry that is both challenging and constantly evolving. The earned respect also acts as a catalyst, a motivating factor for even better work to come. Yes, we are happy for them. More importantly though, all these positive vibes also rub off on us as we too get inspired. We want to do better as well, think more creatively, enjoy our work even more. We too aspire to work better as a team, enhance camaraderie and nurture a sense of belonging. We too become more purposeful in believing that we can hold our own in the competitive environment of the wedding industry. And we aim to do this with the input of our associates at Integricity, winner of the Local Hero Award and Silver Award for Digital Agency Of The Year at Advertising + Marketing's annual Agency Of The Year Awards 2012. A little congratulatory gift we sent over, photo courtesy of Warren Tan.