A Virtual Treasure Hunt

Some months ago, the idea to run an online treasure hunt came to mind, which I shared with Shumita Chaudry of Chocolate Mousse over a cup of coffee. Now 5 months later and we have jointly launched 'A Virtual Treasure Hunt : An Online Search For Wedding Goodies'. The concept that we envisioned was to create a campaign that would be an enjoyable experience for couples, and at the same time enhance their wedding planning process by pointing them to our industry colleagues who are potentially vendors they can appoint. Of course, the ultimate aim was to offer exciting prize packages, not only 1 but 16, in the hope that they would be catalysts towards encouraging enthusiastic participation by couples who are soon-to-be-wed. Such sponsored prizes we also felt would come in handy in these economic times.

Developing the contest took much time and effort. The support from our industry colleagues was the motivation that kept us focused. The challenge was for us to craft a hunt that would be relatively easy to navigate, yet be sufficiently challenging as well. I think we have achieved that. We hope that couples will now embrace the contest fervently.

Once again, much thanks to our friends in the industry, as I so often and aptly describe as members of the 'weddingsmalaysia family', who have thrown their support behind this endeavour. And to those of you out there who will soon be tying-the-knot, explore, enjoy and be inspired ...

Photo courtesy of Acadia Card.