Going Our Own Route

The wedding industry is a very competitive one. Those of us in the know witness entrants into the market ever so often. If we were to keep looking over our shoulder all the time and worry about the competition, it would be a miserable existence indeed. My opinion? Concentrate on what we do well, implement the strategies that we have formulated, provide good service, have integrity in our dealings with fellow service providers, refrain from backstabbing industry colleagues, and basically go our own route.

Yes, it is important to be aware of our competitors’ activities but our actions shouldn’t be always in response to what they do. Instead, we should be proactive and take the initiative to develop creative and innovative ideas to differentiate our business in a crowded marketplace.

At the end of the day, the fittest survive, the unique thrive and the self-confident enjoy the kick of being in business. All these positive vibes must be due to my reading 'Richard Branson : Business Stripped Bare' haha!

Gown by That Special Occasion, photo courtesy of Wedding Story.